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Conversion tracking is, in my humble opinion, the most important aspect of Online Marketing, yet the great majority of people who market on the internet don't do it!!

Let's face it, as an Internet Marketer, you advertise everywhere... PPC, Facebook, Twitter, Squidoo, EzineArticles, and some of you are marketing on MySpace!! You're getting lead conversions left and right, but you have no clue where these leads are coming from.

Some people will say, "As long as the leads are arriving, what do I care about conversion tracking?? Simply let the leads come in!!"

Well, in this post, I'm going to clarify the key reason why conversion tracking is essential, as well as how it will help you in your marketing campaigns.

Main Reasons Why You Should Be Using Conversion Tracking

Earlier, I stated that almost all Marketers use many different methods to get their message out into the marketplace. Intelligent Internet Marketers use conversion tracking because it gives them information on which technique is working and which strategy is not. This is especially significant if you're using paid advertising strategies such as, Facebook or YouTube Pay-Per-Click. You don't want to keep tossing money at a method that's not producing much in the way of conversions... But, if you're not keeping track of the overall performance of every method, that's exactly what you're doing.

Here's a good example: My short-term marketing strategy is solo ads. Right now, I use 4 providers. I decide to run a solo ad campaign with each provider at the same time. Since I'm using conversion tracking, I will get information on how many clicks I got from each provider, as well as how many leads were generated from every marketing campaign.

So, by examining this information, I can decide which provider (s) I should continue to conduct business with, as well as which provider (s) I should drop. Without this data, I would certainly continue to "shoot blind" and squander a lot of time, energy and most important, money.

How You Can Utilize Conversion Tracking In Your Advertising

There are a variety of conversion tracking services, software and the like. But, the simplest and most economical way for me is using the T variable. You can use this regardless of whether you're using free advertising methods, or paid strategies. And best of all, it's FREE.

Bottom Line: Use Conversion Tracking In Your own Marketing!!

When it comes down to it, your online business is just like any other business when considering the bottom line. When you initially got started in this Industry, you was told repeatedly that you need to make use of your time wisely. Well, the same rules apply to your cash too.

Take the time to discover how to make use of conversion tracking in your marketing methods because it may very well be the difference between a successful business, or, an failing business.

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